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Book Summary
Book Summary: Start Thinking Like A Buyer by Jerry Acuff and Wally Wood
“People hate to be sold but they love to buy.” The essence of Stop Acting Like A Seller and Start Thinking Like A Buyer is that to succeed
Tags
marketing, sales
Book Summary
Book Summary: Simplifying Innovation by Michael A. Dalton
Whether you work for a Fortune 500 business or a tiny startup, developing new goods is one of the most challenging tasks you will ever do.
Tags
business, leadership
Book Summary
Book Summary: Rework by David Heinemeier Hansson and Jason Fried
You can’t do that in the real world, they say. But what is the real world anyway? In the real world, you can’t build a company with millions
Tags
self-help, productivity
Book Summary
Book Summary: Rethink by Steven Poole
It is not always necessary to come up with fresh ideas to be innovative. Sometimes all it takes is a new perspective on old concepts.
Tags
self-help
Book Summary
Book Summary: Reality In Advertising by Rosser Reeves
"I am downstairs in the saloon. I can tell you what advertising is. I know you don't know. If you wish to know, send the word 'yes' down...
Tags
business, sales
Book Summary
Book summary: Read this Before our Next Meeting
What many of us do for a living is attend meetings. Bad meetings. The tragedy of today’s business is while we spend a large part of the work
Tags
self-help
Book Summary
Book Summary: Purple Cow by Seth Godin
If there was a one sentence summary of this book, it would be the subtitle: transform your business by being remarkable.
Tags
business
Book Summary
Book Summary: Positioning by Al Ries and Jack Trout
Positioning was written all the way back in 1981, but has remained relevant for decades because of the timeless advice inside.
Tags
business, leadership
Book Summary
Book Summary: Permission Marketing by Seth Godin
I’m a business. I want to sell my products or services to you. To me, you are a target–– someone I can focus my attention on and bombard you
Tags
marketing, business
Book Summary
Book Summary: Originals by Adam Grant
The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself.
Tags
self-help, productivity
Book Summary
Book Summary: Onward by Elena Aguilar
When Howard Schultz set out on business, it was not his objective just to make money. He wanted to build a great, enduring company:a balance
Tags
self-help, business
Book Summary
Book Summary: Now, Discover Your Strengths by Donald O. Clifton and Marcus Buckingham
"A great organization must not only accommodate the fact that each employee is different, but it must also capitalize on this difference,"
Tags
self-help, productivity
Book Summary
Book Summary: Neuromarketing by Patrick Renvoise
What weighs 6 kilograms, contains over 100 billion living cells and one million kilometers of inter-connecting fiber?Your brain.
Tags
marketing, strategy
Book Summary
Book Summary: Multimedia Learning by Richard E. Mayer
Scientific research has revealed that combining text and images in ebooks helps readers to process information faster. And, one challenge...
Tags
self-help
Book Summary
Book Summary: Messy by Tim Harford
We spend hours filling out questionnaires on dating websites in the hopes of finding our perfect match, or we take our kids to the local..
Tags
self-help
Book Summary
Book Summary: Lean Branding by Laura Busche
David Ogilvy, the best advertising mind the world has ever seen, once said this: Any damn fool can put on a deal, but it takes genius...
Tags
business
Book Summary
Book Summary: Instant Influence by Michael Pantalon
Would the ability to maybe one day influence your customers or work colleagues be valuable to you?
Tags
business
Book Summary
Book summary: Influence by Robert Cialdini
What are the factors that cause one person to say yes to another person and which techniques are used to bring about such compliance?
Tags
business, marketing
Book Summary
Book Summary: Hustle by Jonas Koffler, Neil Patel, and Patrick Vlaskovits
In a world of boundless abundance, the only thing standing between us and the fulfillment of our dreams is self-imposed friction and the f..
Tags
business
Book Summary
Book Summary: High-Profit Prospecting by Mark Hunter
Prospecting for new clients seldom thrills you if you're like most entrepreneurial salespeople. You want to meet with the customer, discuss.
Tags
marketing, sales
Book Summary
Book Summary: Growth Hacker Marketing by Ryan Holiday
1996 was an interesting year. The Washington Post launched their very first website, asking the nation to “.com and get it”.
Tags
marketing
Book Summary
Book Summary: Good To Great
Even though Good to Great was published many years earlier, and I would claim that the rules of the game have changed since then...
Tags
leadership, business
Book Summary
Book Summary: Focus by Daniel Goleman
In many respects, what you pay attention to and focus on determines your level of success. It would be hard for us to exist in the current..
Tags
leadership, self-help
Book Summary
Book summary: First, Break All The Rules by Marcus Buckingham
Over the last twenty years, managers have come to realize that competitiveness depends on being able to find and keep talent.
Tags
business
Book Summary
Book Summary: Fierce Leadership by Susan Scott
You know you’ve found a fierce book when it starts off with the question “What Fresh Hell is This?”. And if you want leadership lessons...
Tags
leadership
Book Summary
Book summary: Extreme Productivity by Robert Pozen
If there is one subject that fills more space in business bookshelves, it’s time management. At some point, we have all asked ourselves...
Tags
leadership
Book Summary
Book Summary: Duct Tape Marketing by John Jantsch
The world is full of businesses of all sizes, large and small. Having scale allows us to invest in the promotion of our solutions...
Tags
marketing
Book Summary
Book Summary: Drive by Daniel H. Pink
Leave it to Dan Pink to inform us that everything we need to know about human behavior can be gleaned from a monkey trying to open a simple
Tags
business
Book Summary
Book Summary: Delivering Happiness by Tony Hsieh
As the sun was rising over the top of Mount Kilimanjaro, Tony Hseih was there waiting for it with tears in his eyes.
Tags
business
Book Summary
Book Summary: Catalyst by Jonah Berger
We all have things we want to change. People in sales and marketing want to change their prospect's minds.
Tags
business
Book Summary
Book Summary: Building A Story Brand by Donald Miller
Donald Miller has a simple and powerful message for us in Building A StoryBrand - that your customer should be the hero of the story.
Tags
marketing, sales
Book Summary
Book Summary: Breakthrough Rapid Reading by Peter Kump
"It is what you read when you don't have to that determines what you will be when you can't help it," Oscar Wilde once mentioned.
Tags
courses
Book Summary
Book Summary: Brain Rules by John Medina
Your brain is the most powerful piece of machinery you own, but it’s likely that it’s the least cared for.
Tags
business, leadership
Book Summary
Book Summary: Awesomely Simple by J. Spence
What if there was a guy who read a hundred business books a year for almost 20 years and worked with some of the world's largest and most su
Tags
business, leadership
Book Summary
Book Summary: Atomic Habits by James Clear
A habit is a kind of behavior that's done regularly. A habit is a behavior that you repeat automatically, without really thinking about it.
Tags
self-help, productivity
Book Summary
Book Summary: A More Beautiful Question by Warren Berger
Is it possible that the world would be a better place if we asked more and better questions?
Tags
leadership, business
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