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For those who want to learn about various crafts and expand their creativity, Skillshare is the perfect platform for you. Skillshare offers mostly free and divided into categories such as writing, design, photography, and DIY.
What is a digital marketing
The Marketing world is truly ever-changing that its definition now has completely evolved. According to History Cooperative’s The History Of Marketing: From Trade to Tech, marketing may be as old as civilizations existed, to just try to sell products and services.
According to the same article, the concept of marketing during modern times may have started in the time of the Industrial Revolution, where the modernization of the many industries paved way for mass production, which resulted in a throng of products that organizations need to sell. Add to this the fact that transportation and mass media is gaining traction during the same period, which widens the reach of the consumers, that competition was inevitably born.
It is the intense competition among markets that techniques were taught of, to ensure that consumers will buy your products, and not from your competitors. This has led to what Marketing is now, as it has now branched into different types, with Digital Marketing at the forefront.
There are various definitions of Digital Marketing, mailchimp.com, for instance, defines Digital Marketing as “the promotion of brands to be able to connect with possible customers through the use of the Internet and other formats of digital communications.”
Hubspot.com explained that “digital marketing covers all the marketing efforts that utilize the various electronic devices and the Internet. Moreover, Digital Marketing is when businesses make use of the most digital channels to be able to reach more potential customers.”
Another sound definition of Digital Marketing comes from Investopedia, as it claims that “Digital Marketing is reaching out to consumers through the use of the Internet, social media, and other channels.”
Perhaps, the simplest definition there is coming from Neil Patel, who defines Digital Marketing, “as the process of selling products and services through the use of electronic devices.”
But with all the different definitions presented, they all agree that Digital Marketing is the process of selling your products and services through the use of gadgets, digital channels, and the Internet.
What is a digital marketing course?
With the dynamic world of the digital era, it will be advantageous for you to stay up to date with the current trends, technology, innovations, and techniques that experts use in digital marketing.
Thus, taking a Digital Marketing Course can help you stay updated with the fast-paced developments that are a constant in the Marketing industry. And it can help you to be the expert that you need be.
Digital Marketing Course is a series of classes that you can take to help you master the skills needed to be an expert in digital marketing. It teaches you the techniques, strategies, and tips needed to reach your target audience, engage them and turn them into loyal customers.
You can earn certificates from legitimate online academies if you take these courses.
Why should you take a digital marketing course?
Nothing drove the importance of learning about Digital Marketing than the world plunging to a standstill due to the Covid-19 pandemic. For more than a year, people worldwide could not do anything but stay in their homes, hoping to flatten the curve, look for a cure, and get back to things like the way they used to be.
But one thing that remained thriving in the digital world, and it brought digital marketing along for the ride. DataReportal found out that there are about 5.22 billion mobile users in the world, which comprised 66% of the population.
Furthermore, the same study found out that there were 4.80 billion people around the world using the Internet in July 2021, and that there were 257 million new online users for the past 12 months.
Thus, you need to keep up with the times, through taking courses, to stay relevant in the marketing industry. Taking digital marketing courses can help you enhance your proficiency and skills when it comes to digital marketing. What’s more, these digital resources are usually cost-effective and sometimes free.
Why Skillshare?
There are a lot of platforms that are offering online digital marketing courses, and you need to find the one that will cater to your particular needs. And one of these online platforms that teach thousands of digital classes, from the mundane to the extraordinary competencies needed in your company, is Skillshare.
Skillshare offers membership plans for those interested to learn particular skills for courses on a wide range of topics that include hand painting, cooking, photography, and of course, marketing. Members have access to more than 27, 000 premium courses.
Skillshare also boasts of hands-on courses, where you will be able to practice what you have learned. Moreover, it also included a community portion in its classes, so that students can post their works, and gather feedback on how to improve them.
The top 10 digital marketing courses from Skillshare
Enrolling or attending Skillshare’s courses are free; you have a free month premium access upon signing up. however, you will need to pay for your subscription after a month. Skillshare’s mode of teaching focuses more on interaction, as the main goal of learning is to complete a project about your course.
As their thousands of courses that the platform offers, below are the Top 10 Digital Courses from Skillshare that you can take.
The Ultimate Digital Marketing Class 2021
Taught by Joshua George, the owner of ClickSlice—an Award-Winning Digital Marketing Agency—the aforementioned course will give lectures on the strategies that he used to generate large sums of profits every year for their current clients. Should you avail of this course, you will be able to implement the marketing strategies and use the identified tools on the appropriate channels.
Through the Ultimate Digital Marketing Class 2021, you will also be able to be experts in market research, website creation, email and Twitter marketing, Twitter ads, and cold emailing.
Digital Marketing: How to Build the Perfect Strategy
This course introduces you to all the digital marketing concepts you need to know. This course comprises proper techniques and, sights that work in reality, and can help you drive your business to success.
CEO & Founder of Spin Brands, Alex Bodini, will teach you the essentials of digital marketing, assess channels and their advantages and ultimately help you in building up a powerful digital marketing strategy that you can use for your company or brand.
The Modern Marketing Workshop
Publishing more than 20 books that discussed marketing and its intricacies, Seth Godin is said to be the Father of Modern Marketing, and rightly so, with his widely-reached marketing blog.
The Modern Marketing Workshop course is a three-hour course that will familiarize you with important marketing terms. The workshop will teach you how to convert your business through recognition of opportunities and grabbing them, avoidance of pitfalls, and developing relevant measurements for your goals.
Context Is Key: Social Media Strategy in a Noisy World
Gary Vaynerchuk, the author of the best-selling book, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World, now reaches out to thousands of new students as teaches you how to tell your brand’s story correctly, through discussing social media strategies that yield results.
Vaynerchuk will teach you how to tell the right story in the appropriate context, as well as give lectures on what are the applicable stories for various social media platforms, all in less than two hours.
Strategic Design: The Art and Science of Branding
The senior partners of Lippincott, a leading brand strategy and design firm, imparts to the student's tips on the process of managing the world’s biggest brands. Su Mathews Hale and Michael D’Esopo discussed the firm’s process for rebranding and used Lippincott’s work on the Hyatt Place as a case study.
You will experience how to develop a brand, interactively, through its exercise of rebranding Carnival Cruises for the millennials.
Art of the Start: Turning Ideas Into High-Growth Businesses
Every business is different, but businesses have common grounds on how they achieve success. Guy Kawasaki, the chief evangelist of Canva, is joined by Bill Reichert—Kawasaki’s co-owner of Garage Technology—for this class.
Together, they shared tips brought about by their years of experience, as they guide the students to organize their thoughts and discuss the following points: starting your business, launching your product to the market, fundraising, pitching, and presenting your business professionally, and the importance of socializing.
Get Stuff Done Like a Boss: Design Your Workflow and Double Your Productivity in 21 Days
The Founder of Forte Labs and a famous Productivity Coach, Tiago Forte highlights the coaching process and shortens it for the Internet audience. The course will guide you on the proper digital tools to use, give you step-by-step instructions, and lets you undertake interactive exercises.
Forte will teach you to create your workflow to experience maximum productivity.
Digital Marketing Strategy: Profitable Sales Funnel Fundamentals
One of the top teachers in Skillshare, Maggie Stara, emphasizes that there are three ways that you can use digital marketing strategies to grow your business through increasing the number of your clients, expanding the average transaction value of each customer, and multiplying the number of transactions per customer.
Taking this digital marketing course will enable you to learn the techniques of creating sales funnel that yields profits. The said digital course also promises you that you will have your solid framework to use, as well as the know-how to implement it.
Become a Better Blogger: Content Planning
Becoming a blogger entails a lot of work, and if you want your blog to remain interesting and engaging, then you might check out Andrea Goulet Ford’s class. The class will give you a comprehensive guide of the art of blogging, as it helps you define your audience, tells you how to find inspiration, how to create a calendar template, and what are the details should be in your calendar.
How to Create a Content Strategy Plan for Your Brand
Learn how to effectively and efficiently communicate your brand and its objectives through this course. Joanne Agustin, the owner/creator of Career.Ambition.Growth—a content development firm—also discusses the importance of aligning your brand’s digital messaging to be able to enhance engagement and increase conversion.
You can take the course to increase your know-how on the basics of content strategy, content Key Performance Indicators, and the elements of an effective template for Content Planning.
Conclusion
Learning new skills is one way of keeping yourself up to date with the thriving digital world. Equipping yourself with certain skills can help you and your company in your effort to master the art of digital marketing.
But more importantly, gaining news skills can also spell professional growth for you, as taking digital marketing courses can help you enhance your skill sets, as well as open up numerous opportunities for you, as you gain the specialized knowledge needed to thrive in the digital marketing industry.
Frequently Asked Questions (FAQ)
Below are some of the common questions on why you need to take a digital marketing course.
What is digital marketing?
Digital marketing is the method of selling your products and services through the use of digital channels, with the inclusion of social media, websites, search engines, mobile apps, and email.
As opposed to traditional marketing’s one way of communication, digital marketing is often described as dynamic, because customers can immediately give their feedback to your products or services.
What are examples of digital marketing courses?
Digital Marketing Courses are gifts, as you can learn and obtain new knowledge that is readily available online. Some of the important digital marketing courses available are:
- Skillshare’s Paid Traffic Fundamentals: Google Ads vs. Facebook Ads;
- Udemy’s Best online course marketplace for launching your first course;
- edX’s Marketing Courses;
- Moz and Udemy’s SEO Training; and
- Darden School of Business Marketing Analytics Course.
What is the best course for digital marketing?
Demand for digital marketers in every industry is constantly growing, and it is relatively less expensive to gain knowledge about the said industry. And if you are looking for the best digital marketing courses to take, you can start looking at these courses:
Purdue University’s Post Graduate Program in Digital Marketing
Dubbed as the world’s Number 1 Digital Marketing Course by MarTech, the Simplilearn-managed program puts focus on enhancing your digital marketing skills, particularly on social media strategy, SEO, web analytics, PPC, and online reputation management.
Coursera’s Digital Marketing Specialization
This particular course explores more than a few aspects of the digital marketing industry, by breaking it down into different courses for easier understanding. The course also attempts to explain 3D printing, and how it is related to digital marketing.
Google’s Fundamentals of Digital Marketing
Google offers the course for free and it covers everything: from creating your business strategies, content marketing techniques to website analytics. The course even provides self-pace structure and practical exercises with real-life examples.
Is the digital marketing course easy?
Taking a digital marketing course can be as easy as you want it to be. And like everything that you need to learn and master, it can take you years, but patience and perseverance can go a long way.
How to Start a Career in Digital Marketing?
For you to be able to start your career in digital marketing, you need to acquire first, both skills. Having a few practical skills is also advantageous for you. It’s a good thing that there’s no need for mastery or a particular degree when delving into the digital marketing industry, but for a quick guide on how to start your career, you may do the following guide:
- Create your online presence;
- Learn the digital channels;
- Focus on the digital channel first;
- Know the trends; and
- Be creative and use it.
What’s the future of digital marketing?
The landscape of digital marketing is constantly changing, that it is not that easy to see where the industry will go. With all the changes that are happening in the digital world, keeping up with the trends and staying on top of the latest developments can help you and your company to thrive in the industry.
The global pandemic brought about by Covid-19 will still be a major driving force of the digital world. Most countries are still experiencing an economic standstill, as governments of the world scamper for a cure. Companies now focus on deepening relationships with customers by coming with techniques to enhance engagements.
The need to still go about their businesses and to reach out to potential and current customers has driven companies to conduct online events, due to the existing lockdowns and restrictions. Social media and email marketing provide avenues to connect with customers.
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