Get to know some of the best digital marketing courses in Singapore so that you will be prepared as you integrate into the rapidly evolving digital economy of the country. You can avail yourself of the Digital Marketing Courses in Singapore at your own time.
What is Digital Marketing?
Digital marketing is the process of using the digital medium to market your products or services to prospective customers. It involves creating and promoting content such as posts, videos, images, banners, and more through various digital channels.
Digital media is an effective way to reach a large number of prospective customers from all over the world who are now turning to the internet for information on products and services. Pew Research has found out that 44% of adults, aging 18 to 49 years old are online most of the time. In addition, adults in the 18 to 29 years old category who claim that they are always online have increased by 9% since 2018.
Online businesses have capitalized on this opportunity by creating social media accounts, blogs and using search engines to help promote their digital marketing efforts. And why not? An article posted in Lyfe Marketing claimed that 82% of customers conduct their research online for a particular product that they intend to buy, while Techcrunch found out that 79% of people do their shopping online.
What is the use of a digital marketing course?
A digital marketing course is an avenue for digital marketing professionals to keep abreast of the latest trends and techniques in digital marketing.
A useful course should teach you about customer strategies, mobile optimization, conversion optimization, and search engine rankings through keywords or SEO (search engine optimizations).
These will come in handy not only when using social media accounts such as Facebook, Twitter, or LinkedIn but in optimizing the landing pages and inner pages of a website.
According to a survey conducted by DataReportal, there were 5.22 billion unique users of mobile phones globally. This is equivalent to 66.6 percent of the total population worldwide. On the other hand, in 2015, Google claimed that there are 77.8 million websites globally, which translates to 8.1 sites per internet user.
That's why digital marketing has become a necessity. And being a digital marketing specialist is getting you one step closer to success.
What should I learn in digital marketing?
Digital marketing is a vast field. There are online courses that will teach you how to optimize and promote websites, blog posts, videos, or PDFs. Not only that, but you also have to contend with and understand the concepts of the various digital marketing channels out there.
The benefits of digital marketing can be seen in the business world today especially since most businesses have a presence on the internet through social media accounts such as Facebook, Twitter, and YouTube. In fact, according to Singapore Business Review, digital marketing is one of the most effective ways to promote a business.
Most online courses nowadays are very interactive and intuitive that even if you have no experience at all, they can teach you the quintessential basics about digital marketing effectively. By availing yourself of a digital marketing certification program, you can improve your digital marketing skills.
Topics such as mastering social media platforms, website analytics, SEO and even email marketing can be found in digital marketing courses. Each of these topics is covered extensively. Such that after finishing this digital marketing certification program, you will gain a piece of profound knowledge about what digital marketing is all about.
The advent of digital marketing has revolutionized the way traditional businesses engage with their consumers, and it is fast becoming a permanent fixture for companies that want to stay competitive in the 21st-century marketplace.
These days, if you are looking forward to making an impact online, you need to learn how to build a digital marketing strategy. To do that, you will need to find the best digital marketing courses, and some of them are in Singapore.
Digital Marketing Courses Singapore
There is a large range of digital marketing courses available, allowing you to take up one or more classes to develop your skills as a digital marketer. With these courses, you'll be able to build up valuable knowledge about how to effectively use social media platforms, how search engines work, and how to optimize your content for SEO.
An article claimed that 93% of interactions online start with the search engine. What's more, according to the same article, the search engine Google, gets an average of 77,0000 searches every second of every day.
Responsify, on the other hand, in an article found out that at least 90% of marketers claimed that their social media marketing efforts have increased thanks to enhanced exposure for their business. What's more, 75% of these marketers declared that their websites' traffic also increased.
The top 15 best digital marketing courses in Singapore
To aid you in this journey, we will be introducing you to the top 15 digital marketing courses that you can take in Singapore - which will help you enhance your digital skills and knowledge. You'll also find out where each course is offered. Read on!
#1. Digital Marketing Course by Marketing Institute of Singapore (MIS)
MIS is the national professional body for marketers – so you can be assured that their training programs are practical and up to date. They also offer digital marketing courses in both English and Mandarin, which will cater to students of all language backgrounds.
The course aims to enhance your digital understanding and skills, so you can be more effective in using social media platforms for your business. They will review all the available digital channels, and how they can help you develop a digital marketing strategy. You'll also learn about tracking tools to ensure the success of campaign objectives - so no stone is left unturned.
#2. Digital Marketing Masterclass at DBS Bank Academy building in Robertson Quay
The training runs for 2 days, and you'll get to learn about the foundations of digital marketing; where it started, and how far you've come since then. You will also learn about social media channels like Facebook, Twitter, and Instagram, and understand how each of them can help you and your business. You'll get a detailed overview on SEO by industry experts, and learn the tips and tricks to leverage your website so that it ranks higher in search engines like Google.
#3. Web Analytics Masterclass by Google
The third digital marketing course you can take in Singapore is the Web Analytics Masterclass by Google. This digital marketing course teaches you how to track and measure goals, manage web traffic and page views effectively to improve the overall performance of your website.
#4. Advanced Social Media Marketing Course by iAcademy
Another digital marketing class you can take in Singapore is the Advanced Social Media Marketing course offered by iAcademy. You can learn the various platforms of social media and learn to leverage them in a very effective manner so that you can build brand awareness, generate leads and attract new customers.
Here, you'll understand how to build relationships with influencers on social media. You'll get an overview of paid and organic promotion on social media platforms, as well as the most effective way to promote your business on this digital marketing platform.
#5. Digital Marketing Masterclass by Avinash Kaushik
Digital Marketing Masterclass by Avinash Kaushik is another great digital marketing class you can take. This is the certification course for anyone who wants to go beyond Facebook's free online marketing class. The information and training materials of this digital marketing class are based on Avinash's book called "Web Analytics 2.0." The five modules are Strategy, Tactics, Tools, Content, and Metrics. You will learn how to set up goals, create a profile that will be effective in driving web traffic, improve customer acquisition efforts through Facebook ads, and much more!
#6. Introduction to Social Media for Businesses by the Singapore Tourism Board
If you are looking for information on digital marketing social media, you will find this digital marketing course from the Singapore Tourism Board a good one. The topics are social media planning, social media strategy, and understanding customers through social listening. You will also learn how to set up your business profiles on popular social networking sites like LinkedIn, Facebook, and Twitter.
#7. Digital Marketing Course by Udemy
The Digital Marketing Course offered by Udemy in Singapore is a comprehensive training course to help you learn digital marketing. It is a 15-hour online program with 20 videos and two articles that provide thorough coverage of key topics like Internet Marketing, Social Media Marketing, Search Engine Optimization, and much more.
#8. Social Media Marketing Course by CIMB
The Social Media Marketing Course by CIMB aims to provide participants with the knowledge and skills required of effective social media practitioners. The hands-on course teaches participants about best practices on scheduling, management, and the use of Facebook, Twitter, and LinkedIn.
This is a 2-day workshop that teaches students how to identify the target audience for a business and to develop effective marketing strategies using social media platforms. This course is designed for small businesses who wish to compete in today's digital marketplace.
#9. Digital Marketing Course by Workforce Development Agency (WDA)
This course aims to provide participants with the knowledge and skills required of effective digital marketing practitioners. The hands-on course will equip participants with social media tools such as Facebook and LinkedIn, blog writing techniques, basic search engine optimization (SEO), how to create a website for your business or organization, blogging skills including RSS feeds, and podcasting.
The Digital Marketing Certificate (DMC) developed jointly by the Singapore Institute of Management and American InterContinental University, is structured to help students develop essential knowledge, skills, and attitudes related to the use of information technology. It is a non-accredited certificate program that comprises 18 modules and is designed as an introductory level program in digital marketing.
The digital marketing course will equip students with unique skills such as web designing, mobile application development, web security, website optimization, and content management systems. These new skills can be applied to the industry upon graduation or further studies in digital media fields.
#11. Certificate in Digital Marketing program School of Business (SOBS) at Nanyang Polytechnic
Another digital marketing course offered in Singapore is the Certificate in Digital Marketing program offered by the School of Business (SOBS) at Nanyang Polytechnic, which is one of the leading polytechnics in Singapore that was established in 1991.
Being one of the most sought-after digital marketing courses by industry recruiters and students alike, this program will give you an edge over other candidates by providing you with a strong theoretical background. It is designed to help students gain essential digital marketing skills and knowledge that are widely sought by companies for e-business development.
The specialty areas of this course include search engine optimization, content management systems, email communication, campaign tracking and evaluation, conversion rate optimization as well as web design and development.
#12. Diploma in Digital Marketing by Temasek Polytechnic
The part-time diploma offered by Temasek Polytechnic requires students to study business and technology courses to develop digital marketing skills focusing on planning, creating, and executing digital strategies for companies using integrated multi-channel campaigns.
Students are required to have prior work experience in a related field of specialization or demonstrated practical knowledge of their academic major to be able to apply for this digital marketing course.
Students have to take up two IT subjects comprising of 12 units each and must also fulfill the industry internship part. Upon successful completion, students will receive a Temasek Polytechnic Diploma in Digital Marketing.
#13. Digital Marketing Course by Equinet Academy
This introduction course provides students with a broad and foundational understanding of digital marketing. This course covers the importance of digital platforms and how to leverage them in your business. It will guide students through various key concepts that are important for students to understand before they attend any digital marketing courses in Singapore.
#14. Graduate Certificate in Digital Marketing by Nanyang Technological University
The Graduate Certificate in Digital Marketing, offered by Nanyang Technological University is designed to equip students with a range of tools and techniques that will enable them to take up a digital marketing job or better support their current role.
Upon completion, students will receive a Nanyang Polytechnic Diploma in Digital Marketing.
#15. Diploma in Digital Marketing offered by Ngee Ann Polytechnic
The program is aimed at providing students with a holistic approach to digital marketing, leveraging the uniqueness of each platform. Students will also be trained in various technical aspects that are integral to running digital campaigns such as web design, programming, and analytics.
Upon completion of the digital marketing course, students will be able to plan and implement digital marketing strategies that are suitable for their clients’ unique needs.
Students who graduate with a Diploma in Digital Marketing will have advantages when applying for digital marketing jobs as they would be more versatile across various channels such as social media platforms, web design, content management systems, and eCommerce.
Institutions that offer Digital Marketing Courses in Singapore
There are a lot of institutions that offer Digital Marketing Courses in Singapore. This guide will hopefully help you make an informed decision when choosing where to take your digital marketing course from.
Equinet Academy
Equinet Academy is one of the best institutions that offer digital marketing courses in Singapore. Equinet Academy is a professional training institute offering various courses and diploma programs in Digital Marketing, Business Management, Human Resource Management amongst others.
Measured by student satisfaction, Equinet's trainees are highly satisfied with their education at the school; their trainees received the highest satisfaction rates in the digital marketing industry.
Marketing Institute of Singapore
The Marketing Institute of Singapore (MIS) is an educational institution located in Singapore that offers various marketing and business courses. The institute has been established in 1963, offering management programs as well as short-term courses in areas such as retail marketing, tourism marketing, digital marketing, and more. MIS also offers a digital marketing course for students and professionals that covers the latest in mobile marketing, social media marketing, and digital commerce.
Kaplan Singapore
Kaplan Singapore is part of the Kaplan Group, which also has canters in England, India, and Dubai. The institution provides professional courses for students who want to further their study or career prospects in both digital marketing and business. Kaplan's digital marketing course covers topics such as audience analysis, SEO, and online marketing.
Singapore Management University
On the other hand, Singapore Management University (SMU) offers bachelor's and master's degree programs in digital marketing. Students can further gain knowledge about the ever-changing trends of digital marketing through the institution's Bachelor of Business Management (Digital Marketing) program.
On top of that, SMU's Master in Business Analytics will teach students how to measure digital media success rates due to its capacity to track digital activity through social media and websites. Students are taught by SMU's highly qualified faculty members who have years of industry experience in technology, analytics, and marketing techniques to help students understand the concept of digital marketing better.
National University of Singapore
The National University of Singapore is also a highly recommended institution for digital marketing courses because of its wide array of programs that focus on strengthening students' strengths in business, technology, and research. The NUS Bachelor of Science (Honors) Information Technology program includes the study of digital media management with an emphasis on social media networks. These networks are integrated into each module where students will be introduced to the theories, tools, and techniques used in digital media research.
Online courses by industry experts are also available for those who wish to take a more convenient learning approach. Students are encouraged to enroll in the Digital Marketing Course, where they can gain insights into digital marketing concepts, strategies, and best practices that are relevant for today's business environment.
Click Academy Asia
Another institution that you can look into is the Click Asia Academy - Singapore. Here, students are exposed to a wide variety of digital marketing courses that cover the topic in detail.
Students interested in taking up digital courses will be impressed with the course portfolio offered by Click Academy Asia-Singapore. Some of these include Social Media Marketing (SMM), Online Reputation Management (ORM), Digital Marketing for Small businesses, SEO, and Electronic Commerce. As these courses are taught by experienced professionals in their field, you can be confident that your needs will be met.
Impossible Marketing
Its name may say not possible, but Impossible Marketing in Singapore will show you how to use popular digital marketing channels such as Facebook, Instagram, and Linkedin in your business. During the course, students will be taught how to create a strong presence for their business through any digital platform they choose.
Students also learn about the new trends of digital marketing that are available today for almost all businesses.
M.A.D School
You won't get mad when you take a digital marketing course in M.A.D. School. You’ll be inspired to push your own business even further. M.A.D School teaches students how they can sell their products through social media sites such as Facebook and Instagram.
If you're looking for digital marketing courses that you can take in Singapore and are looking for one that will teach you the latest trends in digital marketing, this is a great place to look into first!
Tertiary Infotech
Living up to its name, Tertiary Infotech is a digital marketing school that has been known to be one of the best in Singapore. It is also one of the most affordable digital marketing schools in Singapore, with the average course price starting at $150 only.
Tertiary Infotech offers courses on many different topics, including SEO, PPC, and blogging. This is also great for any digital marketer who is having problems in the areas of blog management or search engine optimization.
They also offer a streamlined process for digital marketers to become an affiliate, allowing them to build their websites and promote products from the comfort of home.
Next Level SG
Want to take it to the next level? Then Next Level SG may provide just that! Their courses are catered to individuals who want an edge over their competitors and want to master the art of digital marketing.
Their teaching style is innovative, unconventional and can be seen as unorthodox by some students but the techniques work well. They teach you how to think like salespeople, not like consumers. This allows digital marketers to have a more comprehensive understanding of the digital marketing landscape.
Next Level SG offers professional development courses in search engine optimization, social media, conversion, and analytics. These courses allow students to understand a deeper insight into how digital marketing can work for them.
Lithan Academy
Lithan Academy is dedicated to helping individuals, teams, and organizations who want to achieve their career goals. It offers digital marketing training courses in Singapore.
They provide students with opportunities to learn valuable skills that enhance the employability of individuals. This company provides strategies that will increase the effectiveness of a brand across different social media channels such as Facebook, Twitter, etc.
Singapore Polytechnic
If you want to learn digital marketing courses in Singapore, this is the place to be. This institute provides students with opportunities to understand the significance of digital marketing and how they can take advantage of it to improve their lives.
They also provide students with tools that will assist them in acquiring knowledge about digital media. This institute also offers a certificate course in social media marketing that will equip students with the skills they need.
In addition, Singapore Polytechnic encourages its students to create and distribute their social media content. Furthermore, they train them on how to use digital media for boosting brand awareness. This is done through various platforms such as Web 2.
Singapore Management University (SMU)
SMU offers management courses that will equip students with the necessary tools for finding solutions to complex problems. Furthermore, it strives in teaching its students marketing skills that are essential for anyone looking to succeed in this field. Students can choose between a wide variety of different courses that will develop their skills and allow them to thrive in this competitive market.
Happy Marketer
If you want to be successful with your digital marketing, a good way to start is by taking classes from Happy Marketer. This company offers excellent online training that will allow you to sharpen your skills and become more successful. The courses are available in various formats such as Kindle books, MP3s, and webinars. You can learn how to use social media for marketing purposes. These courses are ideal for anyone looking to make their mark in this field.
One of the benefits of taking online digital marketing classes from Happy Marketer is that students can learn at their own pace, which saves them a great deal of time and money. The company offers special limited-time deals on its courses, so you will want to sign up before the offer expires.
Adssential Marketing
Adssential Marketing offers a range of digital marketing courses in Singapore to help people learn about this popular field. The company offers courses for both newbies and professionals, allowing students to find out more about topics that interest them most. This institute offers digital marketing courses that come with a range of perks, including prizes and certifications.
The institute also offers an intriguing course on predicting the future using social media. This is a six-week class that includes lessons, assignments, exercises, and guest lectures from dozens of the industry.
Adssential Marketing looks at how digital channels are changing the world, helping people stay on top of this rapidly evolving field. This institute's digital marketing courses include brief lectures on social media and ORM. Students can also learn about influencer marketing, SEO, email marketing as well as analytics.
Conclusion
Truly, these courses are a must for digital marketers, whether starting or looking to advance their careers. Singapore firms have a long way to go in the digital marketing arena, so now is a great time to stock up on knowledge and skills.
Taking digital marketing courses is the best way to learn how digital technology can advance your career. It's also a useful tool for earning certifications, which shows future employers that you are interested in advancement rather than just keeping the job of the moment.
By taking digital marketing courses and acquiring certifications, you will stand out from other applicants. You'll be able to find more opportunities because those who are looking for digital marketing experts often look for certifications, especially at entry-level clients.
Frequently Asked Questions (FAQ)
Want to learn more about digital marketing courses and digital marketing certifications? Read the most commonly asked questions below and see if you can find the answer that you're looking for.
How to choose a digital marketing course?
In choosing the digital marketing course that you want to take, you should look for a digital marketing course that will most directly benefit you, But if you're just starting, it is generally advisable that you first learn the fundamentals of digital marketing before moving on to advanced digital marketing courses.
You should learn about the skills that you will gain from taking the digital marketing course, and how these skills can be applied in real-world situations. To tell if a digital marketing online course is any good, compare it with other similar courses.
Which certification is best for digital marketing?
It will depend on your goals for digital marketing. The best digital marketing certification is the one that you will gain business value from. For instance, if you just want a digital marketing certificate to make your resume look good, then the main certification that you should go for is in social media.
Getting a digital marketing certification can boost your chances of promotion, and for companies that are looking for an expert in digital marketing to join them, these certificates provide a fast and easy way to filter through a large number of CVs.
A digital marketing certificate can also help you transition into a completely different, unrelated industry if you wish to do so.
What is the best digital marketing course online?
The best digital marketing course is the one that you can complete in the shortest amount of time, for the cheapest cost.
You also need to understand your motivation behind taking a digital marketing course. The more specific your motivation is, the better it is for you. Your goal can be to find a certificate or diploma in digital marketing to add to your resume, get job promotions and salary increases, or launch a new career in digital marketing.
If you are more passionate about learning digital marketing because you want to become a professional digital marketer, then your best bet is going for an online certification program that will teach the fundamentals of digital marketing.
Which is the best place to learn digital marketing?
There are a lot of institutions that offer digital marketing courses, and it will be dependent on your need and the reason why you want to learn digital marketing. What's more, not all digital marketing courses are created equal.
All digital marketing courses cover the same basic concepts, but they vary in terms of duration, cost, teaching style, curriculum design, and learning resources. There are also differences between the online-only training and an on-campus program which has a more hands-on approach.
For newbies or those who don't have much experience with digital marketing, it's a good idea to go for an intensive course that can give you the full picture in a short period. Otherwise, if you're looking for more advanced learning, courses that offer extended classes and learning resources (including books on digital marketing) will be helpful.
What are the digital marketing courses?
There is a multitude of digital marketing courses designed to educate and improve the digital game of both existing and aspiring professionals.
For those who want a more hands-on approach, some classes offer extended training through workshops and projects. If you're looking for something more introductory, online-only courses might be perfect for you as it's easy to complete at your own pace. Another available resource for you is the free digital marketing courses offered by reputable universities and institutions.
There are also workshops designed to help businesses in an array of industries from retail, hospitality, healthcare, and more. These workshops are often hosted by top digital agencies which means you're learning from the best.
All these digital marketing courses will be beneficial to anyone who wishes to have a better understanding of digital marketing.
Is digital marketing a good career?
With the emergence of digital trends, more people are asking themselves this question as they ponder whether to go down the same path or not.
If you're looking for a profession that can provide you with continuous employment and also be adaptive over time, digital marketing is an excellent choice! With the advancement of technology creating newer platforms to reach out to customers, more businesses are going online.
You'll find that digital marketing is a career where there's always room for growth, whether you're working in the same company or not! It’s reported that the number of internet users worldwide will rise to 4.77 billion next year! This has led many businesses to launch their websites and run digital advertisements to be visible to the growing number of online users.
The digital marketing landscape is changing rapidly, with new opportunities and channels for businesses appearing daily. It's predicted that there will be a growth in digital marketing services such as branding, web design, SEO, and social media management.
Which country is best for digital marketing?
No one country’s better than another for digital marketing. Most experts believed that the best place is where you are! It depends on a business' needs and targets, but it's really up to you who will be in charge of all of these things mentioned above.
Is learning digital marketing easy?
Everything is easy if you put a lot of effort into it, digital marketing is no exception. It's not easy to do everything on your own and if you want to do it right, get into digital marketing courses that could help you in making the best decisions for your business.
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